Running Numbers Why Tinder & Your Business Are A Match

Tinder & business are both a game of numbers


Unless you’ve been living under a rock for the past 5 years (released September 12, 2012 – happy anniversary!) you would have come across the dating app, Tinder.  Tinder is literally dating by numbers.

How does Tinder work? Well the user “swipes right” on a profile that they like the look of. If that person has also “swiped right” it’s a match and they can communicate through the app. This normally starts with random chat (sometimes too random if you’ve ever seen posts with Tinder Nightmares!) and the parties go from there.

I was catching up with a new associate and we got onto the subject of Tinder and the concept of the “running man.” He told me that his closest experience of Tinder was when a friend’s phone was taken from him. The person who took the phone proceeded to do something akin to a running man with his fingers on the smartphone – swiping all suitors right. This means that every profile was swiped. What happened from that point is that he received a certain percentage of matches. He went through and after removing those matches that were misaligned, reached out to the rest. He started chatting with a percentage of those matches, and then from there, he attended dates with a certain percentage of those, and finally ended up in a long term relationship with one.

I bet you’re thinking, “Well that’s great Shannyn but, you’re still not telling me what this has to do with my business.”



According to Jim Rohn, the Law of Averages says that if you do something often enough a ratio will begin to appear. Let’s work with the Law Of Averages and say that from every action you will have about a 30% return. Working on those averages. Let’s say you want to sign 5 new clients in the next week . What number of people do you need “swipe right” with to achieve that target? Using Tinder as the example, and aiming for just one long term relationship we can work back like this…..

1 = Long term relationship

3 = Short term relationships / long term dating

11 = First dates

37 = Phone calls

123 = Online chats

412 = Matches

1372 = Right swipes

4572 = Profiles reviewed


That’s a lot of numbers! But the same applies in business! You have to know your conversion ratio.  That is how many people need to be in your network, to convert through all the steps of your sales funnel to get a sale. The equation is simple.

If you’re not getting sales, you’re probably not looking at enough profiles. Therefore you’re not swiping right on enough prospects, you’re not following up on the chat, you’re not engaging in phone calls, you’re not going on dates and you’re not working towards the long-term relationship; that is the sale.


These are the lessons from Tinder that will help your business. KNOW YOUR NUMBERS.


If you’re not getting to the relationship with your prospects, get in touch and let’s have look at your numbers.

  1. Built Custom PC 2 years ago

    whoah this weblog is wonderful i love reading your articles.
    Stay up the good work! You know, a lot of individuals are hunting round for this information, you can aid them

  2. Nice post. I was checking continuously this weblog and I am inspired!
    Very useful information specifically the closing phase 🙂 I deal with such information a lot.
    I was looking for this particular information for a long time.
    Thank you and good luck.

  3. gk fact in hindi 2 years ago

    I’ve been surfing online more than three hours today, yet I never found any
    interesting article like yours. It is pretty worth enough for
    me. Personally, if all webmasters and bloggers made good content as
    you did, the web will be a lot more useful than ever before.

  4. Andy Tips 1 year ago

    Great website with amazing article collections from different categories. I really enjoyed this article and maked this website on bookmark for future use.

  5. I truly love your site.. Pleasant colors & theme. Did you make this website yourself?
    Please reply back as I’m wanting to create my very own site and would
    love to know where you got this from or just what the theme
    is named. Many thanks!

  6. Thank you for every other excellent post. The place
    else could anyone get that kind of info in such an ideal manner of writing?
    I have a presentation subsequent week, and I am at the search for such information.

  7. ebru yüce 6 months ago

    Good post. I learn something new and challenging on websites I
    stumbleupon on a daily basis. It will always be exciting to read content from other authors and use something from
    their sites.

  8. Deepk singh jairaj 5 months ago

    Thank you for every other excellent post. I really enjoyed this article and make this website on a bookmark for future use. Thanks for sharing

  9. jewels magic 5 months ago

    Hey there! I simply want to offer you a big thumbs up for
    your excellent info you have here on this post.
    I’ll be coming back to your website for more soon.

Leave a reply

Your email address will not be published. Required fields are marked *


Website and all content ©2019 Inspired Outcomes Consulting. All rights reserved.

Log in with your credentials

Forgot your details?