How do I do this business stuff?

Starting October 2019

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Hey You!

Yeah You!

First of all, I want to say CONGRATS on making your way here.

I know that as a business owner, you’ve got a lot on your plate, which often makes it hard to focus. 

That might be one of the reasons why you came across this program for my online course,


How Do I Do This Business Stuff?

The solopreneur journey can be a lonely one

and I know you’re craving a little bit of guidance to REALLY get things moving.

To help ease your loneliness, I've created this online program to:

-  Get super-focused to achieve your goals

-  Give you access to a supportive community to bounce ideas around with, and

-  Help you take back control of your time

-  Have the backing of an experienced business coach (that’s me, Shannyn).

Sound good? Let’s dive in.

What’s this stuff all about, anyway?

In this 6 to 12 week online course, you’ll have access to killer tools and develop a suite of skills you can use now and into the future to get every aspect of your business singing.

You’ll learn:

  • Business planning and goal setting

  • How to develop a set of authentic business values that drive you and your future team’s performance

  • Figure out the BEST marketing tactics for YOU, for where you and your resources are RIGHT NOW

  • How to leverage your personal strengths to take advantage of opportunities and find your “genius zone” 

  • What you need to do to prepare your business for growth, which may include bringing on the right new team member to help you scale, and

  • The crucial clarity you’ll need to continue to see your business thrive.

As I've been crafting the content, I’ve discovered that there’s enough here for a full 12 week course and you can jump in straight away for the full journey. However, I’m also offering you an initial 6 weeks of the pilot, so if you love it, we can keep going for another 6 weeks. If not, we’ll wrap it up at 6 glorious weeks.  It will be totally up to you! :)

This course is for you if… feel overwhelmed in your business and can’t seem to get things moving want to create consistent cashflow and stop being a slave to your business

format_list_bulleted’re experiencing a lack of focus in the day-to-day
compare_arrows want to take control of the direction of your business NOW

access_time feel like you waste time on things that might feel good, but don’t get you anywhere want support and someone to bounce your hare-brained ideas off (so you can stop talking to your cat or dog or door)

So Shannyn, what can I expect from this course?

I’m glad you asked! How do I do this business stuff? is a 12-week course delivered online using a combination of: 

  • A weekly 1-hour online (zoom) group coaching call with me, Shannyn, and the other members of the course (each call will be recorded, and you will be able to send questions ahead of time if you can’t make one week).

  • Inspiring content released in your secure membership portal weekly (so you don’t get overwhelmed and can take things at your own pace)

  • Conversations with a community of like-minded business owners who are all on a similar path to you 

  • Precious time to work “on” your business (not just being stuck “in” the business)

  • Modules packed-full of checklists, information and videos to help you prioritise your to-do lists and stay motivated.

My team and I will be evolving the content and course materials every week, so we can make sure everything we serve up is relevant, timely and tailored to what you’re going through as a solopreneur. 

The 5 Key Modules

In the full 12 week course, there are 5 key modules to get you on your way to business glory.

1. Set and smash your targets

In this first module, I’ll teach you all about business planning and how to set the right goals. We’ll drill down into what kind of experience you want to have in your business, not just how much cash you’re going to attract (but that will come later, wink wink). 

You can expect to: 

  • Articulate a compelling long term vision
  • Live with passion to your why to truly understand the purpose of why you do what you do, and use that to motivate yourself during the ups and downs
  • Delve into the values you can use to help make decisions about how you do business, and
  • A few bonus extras (we all love a good surprise, don’t we?!).

2. Play to your strengths - the winner’s game

“To know thyself is the beginning of wisdom.” 

― Socrates

Success in business is mostly an internal game. We are going to spend some time on understanding and leveraging your strengths, and accepting those things that might not be. That way, you can spend more time being awesome and less time worrying about all the things that you're not so good at. And at the same time, you won’t be alone, because the challenges you’re facing might be similar to the other business owners in the course.

In module 2, we’re going to win the internal game by: 

  • Naming and defining your character strengths and how you can harness your own dazzling personality to ‘up the ante’ in business and life

  • Setting up strategies to shift blocks to your success. For example, how do you think the term “money doesn’t grow on trees” affects your ability to achieve financial success

  • Learn how to think through problems (the right way) to stop wasting time in worry.

3. Take the wheel and drive

As a solopreneur, it can be hard to know when and where to spend your time and attention. In this module, we’re talking efficiency:

  • I’ll give you a few recipes so you’re empowered to manage your time (and energy) better. 

  • We will look at your routines and self-care so you can ‘keep on keeping on’

  • Uncover time management hacks

  • I’ll share my favourite systems to plan and manage your time and energy so you actually get
    stuff done!

Module 3 is ALL about time management––it can be the difference between burning things up or burning out as a business owner. 

4. Taming the ‘marketing dragon’

‘Marketing strategy’ has become a kind of buzzword these days and it seems there’s a lot of noise out there about what’s the most effective way to reach your customers. In this module, you can expect to:

  • Really nail down your ideal client and how to market to them
  • Get inside the mechanics of sales funnels
  • Set (and reach) your Key Performance Indicators (KPI’s).

You’ll also pinpoint 1-2 tactics to roll out in the coming months to start making ground towards the goals you set in the previous module (it will all come together like magic, I promise). 

5. Hustle planning

So now you’ve got a plan and the tactics to execute it––what’s next? In module 5, we’ll take a look at the next 90 days in your business and implement all of the epic stuff you’ve learned and experienced to actually get stuff done! 

A plan is just thinking if it’s not put into action, right?

Sounds fun?

If the whole course is 12 weeks,
what are we going to do in the first 6 weeks Shannyn?

I’m glad you asked. We are going to cover what you MOST NEED right NOW! In this pilot, YOU will determine our direction! That means we will provided the most important content for your needs in the first 6 weeks. So, if you choose not to sign on for the next six weeks, you’ve still got the best of the best to crack on and do business stuff.

You’ll be working with me!

Shannyn Merlo,
a trusted and experienced business coach

I’m Shannyn, the Founder of Inspired Outcomes Consulting. I’ve seen the good, the bad and the ugly of work environments. 

Having experienced the difference, I know the impact that a great organisation has on individual and organisational health, happiness and productivity. That’s why my business, Inspired Outcomes, exists; to change the world, one small business at a time. 

Helping small businesses, is about helping small business owners. I know that business can be confusing, lonely, overwhelming, demanding and exhausting! I’m driven to help small business owners be on the journey with a bit more grace, joy, and fun, while getting stuff done.

I draw on over 20 years of experiences from diverse roles in management, marketing, project and operations management in a variety of industries, including NGOs, sport, technology, education and financial services. This background is the foundation of the strategic and creative problem solving that I’ll be using in this course to address your particular business challenges. 

I’ve helped dozens of business owners, take a look...

“The challenges of scaling up a start-up from scratch is a long term process, not one that can be solved but one that is always evolving - which is good, as it means the business is always growing. With Shannyn, I feel we’re constantly evolving, and Shannyn has definitely helped the business grow in the right direction. I feel extremely content and comfortable with where we are.”
- Michael Plowright, Working Well Together.

“From the moment I met Shannyn I knew we were a right fit. She has given me clear direction and goals, she also gives me the tools of how I achieve these goals. After each meeting I feel energised and motivated and have a clear understanding of what needs to be achieved for the week.

Shannyn is not afraid to challenge me and push me out of my comfort zone and whilst this can be confronting at times I know it is best for my business. At the same time she does this in a very caring and respectful manner, always a phone call away should I need some advise. My business has grown in numbers and it is also far more streamlined. I couldn't do without her now.”
-Anna Maginness, Pilates on 88 Bay

“I “clicked’ with Shannyn instantly. I could immediately sense that she’s a genuine person with a
genuine passion for her work which resonated strongly with me. In addition to education on core business fundamentals, Shannyn helped reconcile a dissonance I had between my personal values and business requirements. We did this by defining core business values, creating a decision-making framework based on these values, and implementing business values in operations.”
- Christian Varney, Wellness Chiropractic.

“[Shannyn’s] persistence to keeping a structure and hitting goals, as well as being helpful and friendly on the journey to achieving those goals and finding that structure, was what helped us get ahead.”
- Taso Katsionis, AK Design.

Need to know more about me to see if we match? Book a 15 minute chat here.

This is a pilot program - what does that mean?

Here’s the deal: this is the first time I’m offering How do I do this business stuff?. I want to pack it full of valuable tools and information that’s right for people just like you.

I want to make sure that you’re loving the first six weeks before joining up for the next 6 weeks, and completing the full 12 week program. 

So, I’ll periodically be asking you for feedback – what you like, what you love, what you think sucks and what’s missing – in exchange for a heavily discounted course cost. 

And by the end of the 6 weeks, if you’re absolutely loving the work we’ve accomplished together, I’ll ask you if you’d like to be part of phase 2 of the pilot. I’ll also ask for a testimonial so I can inspire other business owners to do business stuff just like you’ve been doing!

Invest in your business,
Invest in yourself

My vision for this course is that when it’s completely built out by the beginning of 2020, it will draw an investment of $3k +.

For this 6-week pilot program – and in exchange for your participation and generous feedback – I’m asking for a commitment of a one-off payment of $495*.  Phase 2 will be an additional $495*.

If you’re all in, you can sign up now for the full 12 weeks for $990 and receive a free 1 hour 1:1 coaching call. During the program you will be able to buy these for $350* so it's not a bad little saving! :)

That’s right, you’ll have access to a community of like-minded business owners AND my support for 6 weeks for $495* or for 12 weeks at $990*.

On top of that, you’ll get to keep all of the checklists, worksheets and info I send your way for eternity. So if you ever get stuck or inevitably start your second business, you’ll have everything you need to get things rolling from day one. 

Ready to start planning and getting stuff done?

* prices are exclusive of GST if you're an Australian resident for tax purposes

Sounds awesome?
Pick your pilot program!

Still not sure?
Book a 15 minute chat with me here.

6 Weeks
Count Me In!
12 Weeks
Let's Do It!
*exclusive of GST for Australian residents
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